Timex, a leading sports performance timepiece manufacturer, has launched its latest ‘evolved training tool’ TIMEX IRONMAN Run x50+ for running enthusiasts who want to reap maximum benefits of their drill and still continue to be able to use their phones, minus the hassles. The Run x50+ is equipped with Bluetooth technology via which it connects to the phone, allowing users to leave their handsets away while on run. It employs advanced smartwatch technology to get all essential functionalities that runners require of their phones onto their wrists, including the ability to view several fitness apps, control music, receive texts and other social notifications via vibrations or audio alerts. When not running, users may continue wearing their watch and conveniently receive alerts and reminders on x50+’s high-res display. The smartwatch connects seamlessly with Android as well as iOS handsets. Even without smartphone connectivity, it reads out time, offers chronograph functions, provides the convenience of an interval timer, alarms and INDIGO night-light. With water-resistance up to 50 meters, this can prove to be a great option to swimmers as well, and a bonus for runners in monsoon. The Timex IRONMAN Run x50+ shall be up for grabs later this month at select e-tailers and retailers all across the world.

Bart van Schijndel, International Marketing Manager, Timex Sports & Outdoors stated that for nearly thirty years now their company has offered athletes with technology solutions which has helped them enhance their skills and training experiences, and added that the Run x50+ is targeted at runners of all levels. Anupam Mathur, Head of Sales and Marketing, Timex Group India Limited said that with Timex moving into wearable-tech segment, consumers shall get to enjoy the confluence of future technology and style. He added that the response at the global market was overwhelming, and that they are looking to team up with a reliable telecom partner to launch the smartwatch in India.