Samsung has officially launched their new phone from Galaxy line-up named Galaxy Grand Prime in Indian market, with lot of competition in mid-range segment the big-wig has come up with a camera-centric phone which is quite affordable.

Alluding on the new launch, Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India, stated that Galaxy Grand Prime opens a whole new world of premium mobile experience for consumers seeking uninterrupted entertainment and multi-tasking OTG. Introducing the new trend of ‘Groupfie’, Galaxy Grand Prime includes an advanced wide-angle front camera best-suited to capture group images. With the launch of this power packed Galaxy Grand Prime, Asim added that the company is further strengthening its Grand portfolio.

This phone features a 5-inch qHD display, a quad-core Snapdragon 400 processor clocked at 1200 MHz coupled with 1 GB RAM and 8 GB internal storage with access to expand up to 64 GB via micro SD card. It is powered by Android 4.4(KitKat) OS with Dual SIM support. Grand Prime packs a 8 MP rear camera which is capable of recording FHD video, and a 5 MP front camera. A 2600mAh battery takes care for a better juice. And has standard connectivity options such as 3G HSPA, WiFi, Bluetooth 4.0, GPS+GLONASS, but lacks 4G LTE support (does it really matter in India yet?).

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The Samsung Galaxy Grand Prime comes in White and Grey flavors and is priced at Rs. 15,499. Can this new entrant  get a success story? Let us know in comments below.