Intel’s aiming to enter the affordable smartphone market in India, with Android-based smartphones being launched in collaboration with handset manufacturer Lava, in an attractive price bracket of INR 7000/-. Intel’s MD for South Asia, Debjani Ghosh, confirmed this development during INFOCOM 2012.
The Lava- developed Intel Medfield chip powered smartphone is expected for distribution in the second half of 2013. Intel’s heyday to enter this segment coincides with a similar plan of Qualcomm’s, which plans to bring out similar priced smartphones equipped with quad-core processors with hardware partners under the Qualcomm Reference Design program. Intel even joined hands with Google Motorola for smartphones employing the company’s recent single-core chipset measured at 2GHz. The only model at present having this chip is Motorola Razr i, in UK. Intel weighs heavy over ARM based chips as far as performance is concerned, even though they aren’t that power efficient. But their latest offering seems promising as it goes easy on the battery life.