Sony Cyber-Shot RX10, Alpha 7R and Alpha 7 High-End Cameras Launched; Price In India Rs 84,990 Onwards

Sony, one of Japan’s leading manufacturer has introduced three high-end digital cameras in the Indian market- the RX10, Alpha 7R and Alpha 7; where the latter two are full-frame interchangeable lens, mirrorless cameras fused with features of RX100 that was launched earlier in August this year.

sony rx10 alpha 7r and alpha 7 launched in indiaMore about the cameras here:

Sony Cyber-shot RX10

Sony Cyber-shot RX-10 is a bridge-styled compact camera that promises brilliant picture quality. The cam features a fixed Carl Zeiss Vario-Sonnar T* 24-200mm F2.8 lens that shall span almost all needs of an average shooter from macro to telephoto. F2.8 aperture implies that the camera shall perform well in low light, but not as good as RX100’s F1.8.The 20.2 MP 1.0-type Exmor R CMOS sensor is 4x bigger as compared to those found in standard compacts. The camera supports Full HD video recording in 50p or cinematic 25p frame rates, and also provided is an audio level meter to aid in the video recordings.

The camera sports P/A/S/M functioning modes and ISO settings up to 12800. For connectivity with smartphones, it supports Wi-Fi and NFC, and shall also connect with Apple devices over the air. The camera shall be launched by end-2013 for a price of Rs 84, 990/-.

Sony Alpha 7R

This is becoming famous as the world’s lightest interchangeable lens full-frame camera, as the device weighs superlight at 406 grams (body only) and features 35mm full frame Exmor CMOS sensor with 36.4 MP that supports 14-bit RAW recording. It even offers AF-optimization for full-frame sensor, direct access interface for fast, natural shooting control. For connectivity, this camera supports Wi-Fi and NFC. Alpha 7R even boasts a new ‘gapless’ on-chip lens design that does away with gaps between adjacent pixels, thus bettering the resolution and lowing the noise. Sony Alpha 7R is compatible with Sony E-mount and full frame lenses. Price of the Alpha 7R is Rs 1,24,990/-.

Sony Alpha 7

Sony Alpha 7 is a tad heavier than the Alpha 7R at 416 gram (body only) and features a 24.3MP resolution that supports 14-bit RAW recording. It sports Fast Hybrid AF with phase-detection that provides a DSLR experience. It even boasts a fast intelligent AF optimized for full-frame sensor, direct access interface for fast, natural shooting. Connectivity options include Wi-Fi and NFC. The camera is compatible with Sony E-mount and full frame lenses. A 28-70mm full-frame lens comes included with the cam. Price of this Alpha 7 is Rs 94,990/-, and the camera could be availed December-end onwards.

1 Comment

  • Vidya Sagar says:

    Sony may concentrate on the Service issues first, instead of launching new products with profit making price.

    My Sony Bravia 18 months old (from date of purchase) is suffering for want of Services and is in Hyderabad RTC X Roads Service Centre, Hyderabad, Andhra Pradesh, India. Your Service people confirmed, ‘D’ Board problem first, then tried to prove it and failed. Secondly changed the Remote Board which indeed needs repairs, Changed it quoting a price of Rs.around 1200 to 1500/. On confirmation, myself and my wife went to Service Centre to collect, then they said, I am sorry Sir, it has Speakers problem. On my regular enquiry, now they are saying, its the problem of mother board. Its already about 17 days my TV is with them. I dont know what I am going to know from them, no surprise, if it has father-board, mother-in-law board, or father-in-law board. May it also be sister-in-law board. If anybody wants genuinity of my complaint, please reach me on, I shall send you the receipt raised by Sony Service Centre.

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