Idea Cellular on Thursday launched the 3G-compatible Ultra II phablet for Rs 12500/- in India. It even launched an entry-level 3G smartphone !d 1000 aimed at luring first timers, and its price is Rs 5400/-. With these two handsets, Idea plans to push data penetration further deeper in the country. The phones could be availed in market next week onwards.


Idea Cellular CMO Sashi Shankar believes that the lack of a budget smartphone with high-end features is the “deterrent to mobile growth in India.” He added that Idea is trying to resolve this issue by floating many value-for-money Android 3G handsets, apart from their superior services, products and network coverage. The last two years have witnessed tremendous growth in Idea’s data consumption, and this has encouraged the company to further fatten their handset portfolio.

Ultra II features a 5.5-inch touchscreen, and derives power off a 1.3 GHz quad core processor. It runs Android Jelly Bean 4.2, and has a 8MP rear camera with HDR, and a 2 MP front camera with LED flash. Equipped within is a powerful 2500 mAh battery with power saver mode for 75% extra saving on battery time. The color options on Ultra II are limited – white and electric graphite.

Idea !d 1000 features a 3.5-inch touchscreen, and derives power off a 1 GHz quad core processor. It runs Android Jelly Bean 4.2 OS. The dual-SIM handset has a 2MP rear camera, and offers internal memory of 4GB (expandable to 32GB).

With the launch of these two new devices, Idea’s 3G smartphone portfolio strength has gone up to 15, with the company’s total sales count being over 6.5 lakh handsets.