Bajaj Auto Aims Masses With The New Discover 100T Priced @ INR 50,500/-

One of India’s leading motorcycle manufacturer, Bajaj Auto, launched a new 100cc motorcycle- Discover 100T- aimed at the masses for Rs. 50,500 (ex-showroom Delhi price). Competing with the likes of Hero MotoCorp’s Passion and Honda’s Dream Yuga, the objective of Bajaj is to better its presence in the mass market, where presently it basks in 20 percent of the market share.

Abled by the company’s patented 4-valve DTS-i technology, the Discover 100T gives 10.2 ps power and is 30 percent more powerful compared to other players in this category. The company even claims a fuel efficiency of 87 kmpl. As K Srinivas (President of Motorcycle business, Bajaj Auto) puts it- “The Discover 100T delivers power of 125 cc motorcycle and mileage of a 100 cc.”

Bajaj Auto expect to trade about 40k-45k units of the new Discover 100T per month. While the present market share with Discover 100 stands at 10 percent, the company believes that with Discover 100T’s launch the same bracket shall go up to 30 percent in a couple years. The company is even planning another motorcycle in this category to be launched this year.