Automobili Lamborghini, the Italian super-luxury car manufacturer on Monday launched its exclusive branded merchandize range in India. Collezione Automobili Lamborghini shall be retailed via authorized dealerships in Delhi and Mumbai. Pavan Shetty, Operations Head, Lamborghini India, stated that the move to launch the branded merchandize in the country was to fuel the growing interest of Lamborghini brand among Indians. This was his announcement- “Looking at the growing interest for the Lamborghini brand in India, we are proud to introduce Collezione Automobili Lamborghini. To own a piece of Automobili Lamborghini becomes a visible sign of belonging to a more glamorous and exclusive world. By introducing the Collezione Automobili Lamborghini in India, Lamborghini aficionados can now find accessories and merchandise to cherish with their top-end Lamborghini super cars.”
The Automobili Lamborghini fashion accessories were formally launched for sale in 1999 for Lamborghin enthusiasts, and included an assortment of products from a ceramic mug, to a Lamborghini-shaped computer mouse, wheel-shaped keychain, windcheater, fountain pens, clothing carbon-fiber laptop bags and scaled models of Lamborghini cars.