Bharti Airtel declared its new initiative in the mEducation services that lets Airtel subscribers make use of courses like English learning, competitive exam-preparations or even career counseling from some of the best universities straight on their mobile phones. While most of India is still handicapped in formal education, the mobile platform has enough potential to provide technological crutches to this issue and can positively affect lives of many, stated K Srinivas, Bharti Airtel President (Consumer Business).
Priced between Rs. 1.5/- to Rs. 10/- per day, the interactive services could be accessed on both voice IVR and SMS form, and that too in vernacular language. Airtel even hosts mock tests for competitive tests like UPSC, MBA etc. @ Rs. 99/- for 12 tests.