E-commerce biggie Amazon has officially entered the Indian market by rendering itself an India-specific domain in Amazon.in, where so far it’s offering books, movies and television series for retail, though the ‘Coming Soon’ section lists mobiles, cameras and many more products. As India doesn’t allow Foreign Direct Investment (FDI) in direct online retail, this marketplace model is sure to push forward Amazon rapidly in the fast emerging market. This site will allow users a platform where they’ll be able to purchase products from third-party sellers. With India, Amazon celebrates its tenth marketplace launch. An info-graphic on Amazon India’s website-
Earlier Amazon has had a test with the Indian by launching up Junglee.com, which for the time being is fully functional. The company is also trying to lure in customers by offering free home delivery for any amount for a limited time period. Afterwards, free delivery shall be entertained only for offers over or equal to Rs 500. This I believe is a sound strategy on Amazon’s part, as many eager customers would jump in to get products below Rs 500 mark freely delivered at their doorsteps.
What’s Amazon.in‘s USP?
The marketplace has two unique programmes to offer- ‘Sell on Amazon’ and ‘Fulfillment by Amazon’, so sellers all over India now enjoy access to unlimited and free ‘virtual shelf space’ and an expandable pay-as-you-go fulfillment along with customer service proposals.
The current leaders in the E-commerce segment- Flipkart, InfiBeam, Snapdeal- need to worry, for if Amazon succeeds in winning the Indian customers over, these guys sure are swimming in troubled waters.