BJP’s prime ministerial candidate is planning to campaign for the upcoming Lok Sabha elections through tea stalls, entitled ‘Chai Pe Charcha’. This seems to be a humble quid pro quo to the derogatory remarks made by the opposition’s leaders on his past.

chai pe charcha

Narendar modi has launched ‘Chai Pe Charcha’ to connect with the voters, reach out to them and discuss their prevalent issues. Through ‘Chai Pe Charcha’ he plans to reach out to nearly 300 cities holding nearly 1000 chrachas with the people.  His first ‘Chai Pe Charcha’ campaign will be at a tea stall in Gandhinagar on February 1.

It was Citizens for Accountable Governance (CAG) that came up with  this novel and unique idea for BJP’s prime ministerial candidate. Their plan is to broadcast each of the ‘Chai Pe Charcha’ at public places throughout India and at the same time hold a two way conference so that people from anywhere in India can interact with him. 


According to one of the CAG spokesperson, “Modi will be able to connect with at least two lakh people during each round of the event. In all, from now until elections Modi will be able to interact with over 30 lakh people directly through this event. In addition, several millions will be reached using online webcast of the interactions.”