The timekeepers are trying their best to keep up with the ever-changing times. With prospective new buyers eyeing smartwatches (wearables) over traditional ones, 40-year-old Titan Co. Ltd. on Monday announced that it has partnered with HP Inc. to launch a range of smartwatches later this year. Titan’s snail-paced growth could be major reason that prompted this collaboration and decision. The said new watches shall hit select domestic and international markets in the coming months.
S Ravi Kant, CEO of Titan’s watches and accessories division, stated the company’s march into the smartwatch segment shall be the next step in Titan’s journey as a lifestyle company. Sridhar Solur, General Manager, wearables and smart platforms at HP Inc. believes that HP is helping fashion and lifestyle brands to incorporate technology into their designs offering customers a stylish timepiece they desire, but which are more connected and responsive.
Traditional watchmakers all over the world are somehow looking to carve their mark in a domain populated with wearables from Apple and Samsung. Fossil is reported to have shelled out $260 million in the acquisition of Misfit, manufacturer of Internet-connected wearables and devices. even TAG Heuer, a leading watchmaker, along with Google and Intel has developed a smartwatch Tag Heuer Connected that has turned a lot of heads.
Titan’s move is in line with its focus to become appealing to the younger and more tech-savvy crowd. It even launched the digital sonata watches under the SF brand. Even the Titan stores are expected to be digitally integrated.
The timekeepers are trying their best to keep up with the ever-changing times. With prospective new buyers eyeing smartwatches (wearables) over traditional ones, 40-year-old Titan Co. Ltd. on Monday announced that it has partnered with HP Inc. to launch a range of smartwatches later this year. Titan’s snail-paced growth could be major reason that prompted this collaboration and decision. The said new watches shall hit select domestic and international markets in the coming months.
S Ravi Kant, CEO of Titan’s watches and accessories division, stated the company’s march into the smartwatch segment shall be the next step in Titan’s journey as a lifestyle company. Sridhar Solur, General Manager, wearables and smart platforms at HP Inc. believes that HP is helping fashion and lifestyle brands to incorporate technology into their designs offering customers a stylish timepiece they desire, but which are more connected and responsive.
Traditional watchmakers all over the world are somehow looking to carve their mark in a domain populated with wearables from Apple and Samsung. Fossil is reported to have shelled out $260 million in the acquisition of Misfit, manufacturer of Internet-connected wearables and devices. even TAG Heuer, a leading watchmaker, along with Google and Intel has developed a smartwatch Tag Heuer Connected that has turned a lot of heads.
Titan’s move is in line with its focus to become appealing to the younger and more tech-savvy crowd. It even launched the digital sonata watches under the SF brand. Even the Titan stores are expected to be digitally integrated.